---
title: A Marketers Guide To Podcast Advertising
description: Get this in-depth guide about how podcast advertising works. Learn best practices and key points to consider when creating podcast ad campaigns.
---

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# Make Great Podcast Ad Campaigns

We have helped 200+ brands and agencies buy over 60,000 ads. Here is a step-by-step system to help you design, implement, and measure your podcast campaign.  Get the results you want now.

Add your details below to get instant access to this comprehensive guide. 

![Adam McNeil (1)](https://info.truenativemedia.com/hs-fs/hubfs/Adam%20McNeil%20(1).png?width=450&height=800&name=Adam%20McNeil%20(1).png "Adam McNeil (1)")

## What's included?

- How to prepare for podcast ads.
- The different types of campaign goals and their pros and cons.
- 5 ways to find podcasts to partner with.
- How to choose the right host and podcast.
- The 3 ad placement options and how they benefit your campaign.
- 3 types of podcast ads and how each one works.
- Pricing options.
- Campaign design steps that are critical to campaign success.
- How to measure campaign results and follow-up steps.
- Tips for creating your first successful test campaign.

#### About

- [True Native Media Agency](https://truenativemedia.com/advertisers)
- [The Podcast Advertising Playbook](https://podcastadvertisingplaybook.com)

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